Instagram campaigns

Our Advisors 2023 campaign introduced undergraduates to all their academic advisors through video and print Q&As, allowing us many opportunities for horizontal integration. Each of the eight stories reached between 375 and 605 user accounts.

Our student organization and club spotlights provided a resource for students searching for ways to get involved and find belonging. Each story profile garnered hundreds of views, linktaps, and forwards.

Our study abroad campaign for 2024 engaged students in two ways. They provided the content, and they and non-followers tuned into the numerous dispatches from Switzerland and Italy. The non-follower interaction on some stories was a high as 58 percent.

Over the past year, I have grown the computer science LinkedIn channel to more than 2,400 followers, a gain of nearly 800. We focus on items of interest to alumni, alumni news, high-impact research, promoting news coverage of our department, and student and faculty achievements.

To serve our nearly 2,600 Facebook followers, we post all Instagram stories to Facebook and use its events feature as our primary social media event promotion channel.

Our X account was suspended for several months over the past year. It's been reinstated recently, and we're working on rebuilding our audience -- focusing on faculty, peer institutions, funding agencies, and donors. We focus our posts on faculty achievements, external news and other coverage, as well as grant awards and major publications.