Engineering communications · Research storytelling · Digital strategy
I build communications systems that help engineering programs explain consequential research, recruit students, engage partners, and make the next action unmistakable.
Selected case studies
Four projects show the arc from communications problem to audience strategy, execution, and documented result.
Web strategy · Analytics · Governance
A department-wide audit connected GA4 behavior, content inventory, accessibility, peer benchmarking, information architecture, governance, and a phased redesign plan.
Recruitment · Video · Experiential learning
A self-directed visual storytelling series followed students into mines, labs, and field experiences, showing what the discipline feels like and why its research matters.
Media relations · Expert visibility · Cybersecurity
Working with university media relations and College of Engineering teams, I shaped a timely pitch connecting Matthew Hicks' airport data-security expertise to an important public issue. CBS News carried the guidance—and the value of Virginia Tech research—to a national audience.
Institutional messaging · Editorial voice · Public trust
A case study in evidence-based institutional messaging: shaping unsigned editorials that explained public policy, community stakes, and values-driven positions in a clear organizational voice.
Communications portfolio
Collaboration runs through the work: with department heads, researchers, students, communicators, web teams, alumni, and industry partners.
Research translation, executive messaging, long-form features, profiles, editing, and publication-ready copy.
Concept development, interviews, photography, field production, editing, and distribution across channels.
Recruitment, reputation, alumni, media relations, and industry communications built around clear audiences and useful evidence.
Analytics, information architecture, accessibility, SEO/AEO, governance, and sustainable publishing systems.
Selected published work
Reported and produced for Virginia Tech audiences across research, recruitment, education, and reputation.
Leadership + practice
I am a communications manager, multimedia journalist, and editor with more than 20 years of experience translating complex work for real audiences.
At Virginia Tech, I have led communications for Chemical Engineering, Materials Science and Engineering, and Mining and Minerals Engineering simultaneously, and now lead communications for Computer Science. The work spans research storytelling, recruitment, web strategy, alumni and industry engagement, analytics, accessibility, and executive collaboration.
Earlier, as interim editor of The Franklin News-Post, I managed two full-time reporters, setting daily priorities, editing work, and providing performance coaching. That newsroom discipline still shapes how I build clear workflows, protect accuracy, and move a broad portfolio forward.